Advanced Event Management is a one-day training course covering PR events from a strategic management perspective. It focuses on high-level strategy: ensuring that an event delivers ROI, serves business goals and aligns with brand values. You will learn to plan, prepare and direct events for high strategic impact. You will also learn pragmatic director-level skills such as managing event teams and hosting panels.

This course covers the following modules:

  • Strategy design for major events
  • Project management for strategic events
  • On the day: directing high-profile events
  • On the day: chairing, hosting and facilitating

Topics covered

  • Designing an event strategy
  • Project management for strategic events
  • On the day: directing high profile events
  • On the day: hosting and facilitating

After this course you will be able to:

  • Create a rigorous event strategy
  • Ensure an event serves strategic communication objectives
  • Track and justify an event’s return on investment
  • Project manage major events
  • Direct the execution of major events in a top-level supervisory role
  • Host, chair and moderate high-profile event segments

Interested in the course? Fill the form below to receive details on the training schedule.

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