This one-day training course covers the key media relations skills and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn how to engage with journalists, manage news dynamics, pitch stories, build editorial relationships, and navigate the media landscape as you build positive media coverage for your organisation.

This course covers the following modules:

  • Mapping your media landscape
  • Understanding and working with journalists
  • Building news judgement to maximise coverage
  • Pitching stories to engage the media
After this course, you will be able to:

  • Understand how the media are organised, and how journalists think and work
  • Feel empowered and inspired to represent your organisation’s interests effectively in day to day interactions with the news media.
  • Develop an instinct for the kind of ideas that will generate news effectively
  • Know how and when to approach journalists with news, and feel confident engaging with them
  • Return to work to generate greater news value for your stories, and secure more positive and prominent coverage for them

Interested in the course? Fill the form below to get details of the training schedule

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