This one-day training course covers the key media relations skills and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn how to engage with journalists, manage news dynamics, pitch stories, build editorial relationships, and navigate the media landscape as you build positive media coverage for your organisation.
This course covers the following modules:
- Mapping your media landscape
- Understanding and working with journalists
- Building news judgement to maximise coverage
- Pitching stories to engage the media