Advanced Communication Strategy is a one-day training course for senior communicators. It teaches step-by-step techniques to develop sophisticated strategies for large organisations and complex situations. Topics include how to use data and evidence to properly target a communication strategy and how to define communication objectives that support business goals. You will also learn to present and justify recommendations to senior management in order empower the communication function and secure buy-in for ambitious PR strategies.
This course covers the following modules:
- Frameworks and blueprints for communication strategy
- Evidence-based communication strategy
- Defining strategic goals and objectives
- Justifying strategy: securing management support
Send an email to [email protected] to get updates on the next training schedule.