Influencer Engagement for Public Relations

Working with influencers is a lot different from pitching stories to journalists. In this session, you will discover how to best work with influencers, engagement platforms, contractual requirements and disclosure, so you can create successful influencer marketing programmes.

Harness the Power of Influence

You will discover:

  • What is ‘influence’ in the current fragmented media scene?
  • How to identify social media influencers
  • What do influencers want?
  • How influencers and microinfluencers work
  • How to negotiate terms
  • Contracts and disclosure best practice
  • How do we measure the impact of influencer relations campaigns?
  • Example best practice case studies

By the end of the session, your team will feel confident that they can identify the right influencers to work with, how to work with them, build long-term relationships, and how to measure the PR impact of their outreach.

Interested in this course? Fill the form below to get details of training schedule

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